The Rise of ESEA Community Influencers: How They Are Shaping Contemporary Culture
Social media influencers have a lot of power in today's interconnected world. Their words spread culture, bring people together, and start trends that spread across countries. The East and Southeast Asian community is no different. It has a strong network of influencers who are changing modern culture, busting stereotypes, and bringing people together worldwide. ESEA influencers are at the head of change, sending shockwaves around the world. They range from beauty moguls to comedy geniuses. Who Are These ESEA Community Influencers? The ESEA contemporary influencer scene boasts people who have not only achieved success but have also become culture stars. Let’s study ten of these trailblazers: Michelle Phan A trailblazer in the beauty world, Michelle Phan changed the art of beauty vlogging. How many girls were inspired by her methods - whether it was Lady Gaga, or Barbie, At a time where Asian faces were rarely seen in Cosmetic advertisements in the West, and products were not made for Asian skin tones, Michelle Phan taught young girls the tips and tricks, and also showed that our transformations had no bounds. Michelle’s journey from being a child of a Vietnamese single mum who worked in a nail salon, to become a leading influencer with her own beauty business, is a testament to her creativity and resilience, inspiring millions within and beyond the ESEA community. Susie Bubble (Susanna Lau) Susie Bubble has positioned herself as an important person in the fashion industry with her unique and mature sense of style. As an ordinary student at University College London who blogged for fun, she caught the attention of the fashion word with her quirky style. She pushed boundaries with her style, showing that you can really mix some of the unimaginable colours and cuts into something really trendy. Her unique look inspired many girls to be creative in their attire. Susie’s blog and social media platforms have become go-to sources for anyone seeking inspiration that supports individuality and ethnic blend. Ryan Higa (Nigahiga) Once hailed as YouTube’s comedic genius, Ryan Higa broke bounds with his smart, family-friendly humour. As one of the first big ESEA influencers on the platform, he brought ESEA humour and wit to millions of users, changing the early days of online entertainment and showing that laughter truly crosses limits. Lisa Manoban A world star and essential part of BLACKPINK, Lisa Manoban’s impact knows no limits. Her dynamic presence in music, fashion, and dance displays the strong blend of Thai heritage with international pop culture, making her a sign of global connection within the ESEA community. Bretman Rock Bold, funny, and totally unapologetic, Bretman Rock is a beauty icon whose lively personality celebrates Filipino heritage with style. His bold approach to self-expression has pushed norms and created a stage where genuineness rules supreme, enabling the ESEA contemporary youth to accept their identities. Wong Fu (founded by Philip Wang, Ted Fu and Wesley Chan) Wong Fu Productions is a Youtube production company, which would rack up millions of views for its creative and unique videos, from its early videos “Yellow Fever”, to “Strangers, Again”. Many Asian Hollywood actors started out in Wong Fu - from Simu Liu, to Ashley Park, and Harry Shum Junior. Not only did the Founders provide a platform for these aspiring actors, they also brought Asian faces to our screens at a time when they were absent in Hollywood. This opened up the door to more representation, which we have seen in recent years. Jessica Jung From being a K-pop sensation with Girls’ Generation to finding a place as a businesswoman, Jessica Jung exemplifies flexibility. Her work not only displays Korean culture but also underscores the power and creativity of the ESEA contemporary global movement. Jessica’s journey is a celebration of desire and ability. CL (Lee Chae-rin) The former head of 2NE1, CL is a force of nature who has successfully conquered the world of K-pop to become an international star. Her music and character are rooted in traditional Korean arts, which she mixes with edgy, global influences, making her a culture trailblazer and star for the ESEA community. Tiffany Young As a member of the Girls' Generation, Tiffany Young has changed what it means to balance global fame with deep cultural roots. Her music, fashion, and politics are linked with her identity as a Korean-American, producing a unique story that connects strongly with the ESEA diaspora. Natalie Tran The original queen of YouTube entertainment, Natalie Tran, brought a fresh viewpoint to online stories. Her approachable humour and satirical takes on everyday life allowed her to connect deeply with early internet audiences, establishing her as a pioneering voice within the ESEA community and inspiring countless artists to follow her path. Social Media: A Platform for Connection Social media influencers from the Asian community are leveraging their platforms to increase inclusion. They use their talent to normalise variety, question biases, and rethink what it means to be ESEA in the modern age. For instance, Susie Bubble’s Instagram shows avant-garde fashion often inspired by her Chinese roots, while Bretman Rock uses fun to praise Filipino customs. Through apps like YouTube, Instagram, and TikTok, these influencers share their stories, engage with fans, and connect globally. Their sincerity echoes, providing a place where the ESEA community app can grow. How Maccha Supports the ESEA Community Maccha is a groundbreaking app created to strengthen the ESEA community through technology and interaction. By focusing on local events, community groups, and cultural education, Maccha crosses the gap between custom and modernisation. The app curates resources for finding local ESEA groups and joining in cultural events in Europe, ensuring that everyone, from new arrivals to second-generation people, has a place to explore their identity. Additionally, Maccha promotes the work of ESEA community influencers, giving a stage for their stories to inspire and connect. Whether it’s finding secret gems in your city, visiting a cultural event, or supporting ESEA-led projects, Maccha is your partner in joining this active community. Join the Revolution of Representation with Maccha Maccha is proud to champion the ESEA community, fostering inclusivity and promoting the voices that make this group unique. From cultural pride to community support, we’re here to ensure the ESEA story continues to be told.
Top 10 Must-Read Books on ESEA Culture: A Journey Through Stories and Perspectives
The East and Southeast Asian Community has a rich and varied past, full of stories that explore identity, culture, and survival. Whether you're looking to expand your understanding of ESEA culture or simply enjoy engaging tales, this selected list of must-read books offers insights into the lives, battles, and successes of people within this lively community. Each book offers a unique view on the ESEA experience, blending themes of family, identity, custom, and technology. If you're part of the ESEA group or interested in learning more, this book is for you. Let’s study these changing works. Essential Books That Illuminate the Richness of ESEA Culture Explore the richness and diversity of ESEA culture through these remarkable books. Each story offers a unique take on themes like family, identity, immigration, and resilience, giving a look into the lives and histories of the ESEA group. Whether you’re looking for emotional stories, exciting fiction, or thought-provoking social comments, this list has something for everyone. Wild Swans - Three Daughters of China - Jung Chang Theme of The Book: Chinese history, revolution, familial ties Genre: Memoir Jung Chang is one of the famous Chinese-British author, her famous ESEA culture book Wild Swans examines the lives of three generations of women in China: her grandma, mother, and herself. This deeply personal story shows the seismic changes in Chinese society during the 20th century, from the fall of imperial China to the Cultural Revolution. The book paints a vivid picture of how human lives connect with national events, giving a detailed view of ESEA culture's complexity. Why Do You Need to Read This ESEA Culture Book? Offers insight into generational trauma and resilience within the ESEA community Brings to life China’s turbulent modern history Crying in H Mart by Michelle Zauner Theme of the Book: Food, loss, Korean-American identity Genre: Memoir Michelle Zauner's latest book delves into her upbringing as a Korean American, her bond with her late mother, and her quest to rediscover her cultural heritage through Korean cuisine. Crying in H Mart connects with many in the ESEA community for its honest description of identity battles and cultural protection. What is the importance of reading this ESEA Culture Book? Emphasizes the role of food in keeping national identity A heartfelt study of loss and self-discovery The Joy Luck Club by Amy Tan Theme of the Book: Chinese-American identity, Family, generational conflict Genre: Fiction A cornerstone of ESEA literature, Amy Tan’s The Joy Luck Club is an absolute classic from one of the most famous American writers of ESEA background. The book ties together the connected stories of four Chinese immigrant moms and their American-born children. With its lively story, the book digs into the challenges of mixing cultures, the ups and downs of mother-daughter relationships, and the tug-of-war between custom and technology. What is the importance of reading this ESEA Culture Book? This highlights the intergenerational challenges encountered by the ESEA community Celebrates the strength and tenacity of immigrant families We Were Dreamers: An Immigrant Superhero Story by Simu Liu Theme of the Book: Immigration, success, perseverance Genre: Memoir Simu Liu, best known for his part in Shang-Chi and the Legend of the Ten Rings, shares his story from a poor immigrant family in Canada to becoming a Marvel Superhero. His story shows the determination and desire that many within the ESEA community can connect to. Why Do You Need to Read This ESEA Culture Book? Offers an inspiring tale of overcoming barriers and embracing identity Speaks to the dreams and challenges of the Asian diaspora Battle Hymn of the Tiger Mother by Amy Chua Theme of the Book: Parenting, cultural values, discipline Genre: Memoir Amy Chua’s controversial book examines her strict parenting style, based in traditional Chinese values. While divisive, the book brings up important talks about culture standards, identity, and parenting styles within the ESEA group. Why Do You Need to Read This ESEA Culture Book? A raw look at the cultural pressures within ESEA households Sparks debate about Asian parenting styles in modern Western society Pachinko by Min Jin Lee Theme of the Book: Immigration, family, Korean-Japanese identity Genre: Historical Fiction This familial story follows a Korean family living in Japan, exploring themes of racism, identity, and perseverance. Pachinko dives into the problems of being stuck between countries, making it a strong story within the ESEA group. Why Do You Need to Read This ESEA Culture Book? A masterful exploration of belonging and discrimination Sheds light on the overlooked Korean-Japanese experience Crazy Rich Asians by Kevin Kwan Theme of the Book: Wealth, culture, relationships Genre: Fiction Kevin Kwan’s humorous look at the lives of the ultra-wealthy in Singapore offers both humor and insight into ESEA culture. Beyond its glitz and glamor, the book quietly explores the clash between custom and technology. Why Do You Need to Read This ESEA Culture Book? A fun yet thought-provoking look at ESEA cultural dynamics Challenges stereotypes with its multifaceted characters Yellowface by R.F. Kuang Theme of the Book: Racism, identity, appropriation Genre: Fiction R.F. Kuang’s Yellowface tackles problems of cultural abuse and racism within the publishing business. Its cutting humor and controversial themes make it a must-read for understanding structural issues faced by the ESEA group. Why Do You Need to Read This ESEA Culture Book? Boldly confronts cultural erasure and marginalization Offers a modern perspective on identity and representation Memoirs of a Geisha by Arthur Golden Theme of the Book: Japanese culture, resilience Genre: Historical Fiction Although written by a non-Japanese author, Memoirs of a Geisha remains a fascinating picture of life in pre-WWII Japan. It brings to light the beauty and depth of Japanese society while also sparking conversations about sincerity in stories. Why Do You Need to Read This ESEA Culture Book? Provides a romanticized yet engaging glimpse into Japanese tradition Promotes critical conversations about representation Interior Chinatown by Charles Yu Theme of the Book: Stereotypes, identity, systemic racism Genre: Fiction Charles Yu’s National Book Award-winning book is a clever and satirical study of Asian-American stereotypes, told through the story of an actor stuck in a clichéd part in Hollywood. Its creative story pushes readers to face the biases and limits put on the ESEA community. Why Do You Need to Read This ESEA Culture Book? A powerful critique of systemic stereotyping Encourages self-reflection within and beyond the ESEA community BONUS: Black Box: The Memoir That Sparked Japan's #MeToo Movement by Shiori Ito Shiori Ito’s groundbreaking book is a brave account of her fight against sexual violence in Japan, sparking the country’s #MeToo movement. Her story shows structural issues and the need for change within the ESEA mindset. Connect with the ESEA Community Whether you’re exploring these books personally or sharing your thoughts through the ESEA Community App, connecting with stories of shared history improves cultural understanding. These works are not just narratives—they are a mirror of the diverse and strong ESEA society. Final Thoughts Exploring the Asian diaspora culture through writing gives a deep way to connect with its past, battles, and achievements. Each of these books offers a unique view, making them important reads for anyone interested in understanding this dynamic community.
Understanding Lunar Animals and Compatibility: A Guide for the Maccha Community
As the celebrations of the Lunar New Year approaches, millions around the world prepare to enjoy a custom rooted in rich culture, symbols, and the lasting impact of the Chinese Zodiac. Each Lunar New Year relates to one of twelve animals, each having distinct traits that shape personalities, relationships, and fit. What is the meaning of these twelve animals, and how do they affect relationships? How much do Maccha users follow these superstitions? The Twelve Lunar Animals The Chinese Zodiac, known as Shengxiao (生肖), consists of twelve animals, each indicating a year in a repeating pattern of 12 years. Each animal carries its unique traits and powers, affecting those born in its year. Here’s a glimpse into the minds of these interesting creatures: Rat (鼠): Quick-witted and resourceful, Rats are smart and flexible. They are often seen as charming leaders who can handle obstacles with ease. Celebrating the Rat is a time to welcome imagination and desire. Ox (牛): Known for their diligence and strength, Oxen are reliable and hardworking. They respect trust and custom, making them faithful friends and partners. The Ox symbolizes perseverance and grit, telling us to stay grounded. Tiger (虎): Fierce and brave, Tigers represent fire and confidence. They are natural-born leaders, inspiring others with their lively energy and adventurous spirit. The Tiger urges us to accept our wild side and face problems head-on. Rabbit (兔): Rabbits are often regarded as gentle and sensitive creatures, renowned for their friendliness and sensitivity. They promote unity in their connections, whether it is friendship or any other bond. The rabbit in the lunar animal is known for its excellent listeners. It teaches us the value of peace and understanding in our lives and bonding. Dragon (龙): Majestic and strong, Dragons are bold and charming. They are seen as symbols of luck and success, often sparking awe and respect. The Dragon encourages us to pursue our ambitions with passion and vigor. Snake (蛇): Mysterious and wise, Snakes are known for their instincts and logical thinking. They are deep minds who handle life with care and plan. The symbolism of the Snake teaches us about the significance of thought and self-awareness. Horse (马): Energetic and free-spirited, Horses are bold and energetic. They live on freedom and enjoy exploring the world. The Horse symbolizes the joy of life and the desire for new adventures. Goat (羊): Creative and gentle, Goats are caring and loving. They value beauty and balance, often adding a feeling of calm to their interactions. The Goat pushes us to develop kindness and imagination in our bonding with friends and loved ones. Monkey (猴): Curious and playful, Monkeys are social butterflies who live on contact. They are clever and creative, often finding new answers to problems. The Monkey reminds us to accept our interests and discover new ideas. Rooster (鸡): Observant and busy, Roosters are practical and dedicated. They have a great sense of duty and often take on leading jobs. The Rooster represents honesty and character, pushing us to stand strong in our ideals. Dog (狗): Loyal and honest, Dogs are protective and trustworthy. They are caring friends who value the well-being of their loved ones. The concept of loyalty and unconditional love is beautifully portrayed by the Dog in our interactions. Pig (猪): Generous and sociable, Pigs are warm-hearted and kind. They bring joy to those around them and are often seen as symbols of wealth and success. The Pig pushes us to accept kindness and thanks in our lives. Compatibility Among Lunar Animals In Chinese society, the connection between lunar animals is highly important in relationships, bonds, and even business ties. Recognizing these links can offer useful insights into how people form better bonds and build lasting connections. Understanding the natural balance or friction between different animals helps promote stronger connections based on mutual respect, shared beliefs, and similar traits. Here’s a guide to how different lunar animals connect and improve their connections through friendship and compatibility: Rat & Ox (鼠与牛): A great match of intelligence and loyalty! The clever Rat supports the reliable Ox, building a strong friendship based on respect, trust, and shared goals. Together, they form a permanent and helpful bond. Tiger & Horse (虎与马): A lively pair driven by energy and desire! Their shared love for excitement and adventure makes their relationship lively and emotionally satisfying, bringing zest and energy to their connection. Rabbit & Goat (兔与羊): Gentle and peaceful, the Rabbit and Goat create a caring setting where creativity and care bloom. Their relationship is marked by understanding, kindness, and a calm sense of unity. Dragon & Monkey (龙与猴): The Dragon and Monkey, who are both bold and brilliant, encourage one another to new heights. Their friendship lives on innovation and shared desire, pushing one another to discover new areas and succeed together. Snake & Rooster (蛇与鸡): A smart and sensible pairing, the Snake and Rooster form a healthy relationship built on mutual respect and shared goals. They provide support and security in a strong, loyal relationship. Dog & Pig (狗与猪): Warm-hearted and loyal, the Dog and Pig appreciate trust and kindness in their bond. Their deep relationship is based on love, mutual care, and unfailing support for one another. Animals to Approach with Caution While some animals are highly suitable, others may take more work to build strong relationships: Rat & Horse (鼠与马): The careful Rat may find it difficult to keep up with the daring Horse, leading to confusion and anger. Tiger & Snake (虎与蛇): The tiger's boldness can overwhelm the more quiet Snake, causing stress in their interactions. Rabbit & Rooster (兔与鸡): The mild Rabbit may clash with the Rooster's aggressiveness, resulting in potential conflicts in aims and tactics. Building Connections in the Maccha Community These compatibility results typically are just a fun read, and the overseas Asian community tends to take them less literally than those living in East & Southeast Asia. However, what’s interesting is that during important events, such as weddings, the Lunar calendar is taken into consideration. It is very common for members of the community to pick an ‘auspicious date’ based on the bride and groom’s date and time of birth. There is also a ‘Chinese gender predictor’ for babies, where based on the mother’s date of birth, time of conception and expected due date, by magic, the Lunar calendar generates a result for the gender of the baby. Even as the community has become more Westernized, these age-old Lunar Calendar beliefs present themselves in important moments. Do you believe in the powers of the Lunar Calendar? Discuss in our community forum, or put the animal compatibility results to the test in our user profile matching feature.