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The Parallels Between Maccha’s Community and Matcha Tea’s Stories

Maccha, or Matcha, perhaps its more well known spelling - has disrupted the beverage market in the West. Its existence dates back to the 12th Century and became popular in Japan, when it was banned in its native China. Since then, the product has been commercialised and has travelled to the West, where it is consumed in various forms - in lattes, cakes and ice creams. And in the spirit of this, the Maccha Community App was born. Maccha is a space for the East and Southeast Asian (ESEA) community to come together, share, and support each other. Just like the tea, the Asian diaspora is thriving in the West, yet many seek a way to find others that hae gone on similar paths.

In 2024, Maccha’s founder​ realised there was a missing piece for ESEA people, especially in Europe, where the Asian diaspora is scattered across small pockets. You could find people on Facebook, maybe, but it wasn’t quite there. Instagram was all photos and little conversation, and dating apps had a large population based in Asia. There was no single place to connect on a deeper level. So, Maccha took the principles of what matcha tea stands for – community, connection, and calm – and created a digital home for the ESEA community to vibe, chat, and connect in a way that felt real.

Maccha Caters For Everybody In The Community

For students looking to connect with those from a common background, Maccha provides the platform for information sharing. We also aim to work with university organisations, such as ABACUS to give them a space to publicise their events and latest news. 

For professionals with little time to meet new people, Maccha’s profile matching tool makes it easier to connect with like-minded individuals. Our filters include age, profession and educational background, so you can cut the chase and start chatting with people who you have a lot in common with.

Perhaps you’re looking for a serious relationship, and finding someone from the same values and culture is important. Maccha provides the tool to access our community. When you register, you can state that you’re looking for a relationship, so you only see profiles of others who are looking for the same thing.

What Makes Maccha Different

Maccha isn’t just a repurposed social app; it’s a purpose-driven platform. Here’s what makes it truly special:

• Swipe to Chat and Meet: Find ESEAs near you - whether you are looking to just meet friends, or something more serious - we cater for all your needs
• Forums to Talk with those who just get it: Got thoughts on the latest ESEA dramas? Want to share your experiences dealing with post-Covid perceptions? Maccha’s forum is the place for it—real conversations, no pretence – just a spot for honest discussions.
• Spotlight on ESEA Businesses: Love supporting ESEA-owned brands or discovering new products? Maccha’s got a whole section for businesses from the community, giving them a space to promote what they do. From skincare to food, this is where you can discover what the community’s got to offer.

In addition, Maccha is committed to giving back. We commit to reinvesting in the community through sponsorships, giving ESEA businesses a platform, and collaborations. We want to lift up the community through all that we do.

Starting in the UK, But Not Stopping There

The Maccha journey starts in the Europe, but the vision’s bigger than that. ESEA communities around the world share experiences, and the dream is to expand the app to bring them all together. But for now, we are focused on the UK and Europe. If you like our app, please support by leaving a positive review, telling your friends about us, and staying active!

The Future of Maccha

This is just the beginning for Maccha. It’s only going to grow, with the goal of becoming the go-to space for the ESEA community. Just like matcha tea, which balances tradition and modern life, Maccha, the Asian community app, is here to bring people together in a way that feels right for today’s world. So here’s to Maccha – an app inspired by tea, built for community, and ready to make a difference.

And if you’re ESEA and looking for a place that just gets it, Maccha’s the app for you.